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Let's say you are bringing in lots of quality traffic to your site. This could be as a result of our own online marketing efforts. However, few people buy your products. Why?
Itīs one thing to get traffic, quite another to get them to buy from you. Most web sites do poorly because they simply donīt convince visitors that they need the product.
At Lucid Web Marketing, we understand what makes people want to buy your product and we'll write the copy to make them do just that. Would an increase of 20% in conversions help your bottom line? How about 50% or 100%?
Our philsophy when it comes to copywriting is simple. We write for the visitor, not to please search engines in order to be on top of results. What good is it to get traffic if the sales message is lost?
We have had clients ask us why a competitor was in first, second or third position in the results for a certain keyword. Because he is flooding his page with the keyword, thatīs why. But does the message make sense? Does it make you want to buy from him? The answer is almost always no.
If you had a choice between getting 10,000 visitors and 0.5% buying and 1,000 visitors but 5% buying from you, which would you choose? In both cases, youīd make 50 sales. Whatīs the difference?
The difference is that it is cheaper and easier to get only 1,000 visitors than ten thousand. It is also easier and cheaper to get the next 1,000 visitors getting you another 50 sales than it is to get another 10,000 only to get the same number of sales.
Good copywriting can make a huge difference in conversion rates. |